Focus Groups

Focus Groups in Social Research

There is an increasing divergence of focus group practice between social researchers and commercial market researchers.


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Focus Groups

This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.


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Focus Groups : Theory and Practice

Focus Groups : Theory and Practice

Sale Price: $37.50*
Retail: $49.95 (25% off!)
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The book, "Focus Groups : Theory and Practice", by David Stewart (Edition: 2ND 07).


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Focus Groups as Qualitative Research

Focus Groups as Qualitative Research

Sale Price: $14.25*
Retail: $23.95 (41% off!)
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The book, "Focus Groups as Qualitative Research", by David L. Morgan (Edition: 2ND 97).


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Focus Groups: A Practical Guide for Applied Research

Focus Groups: A Practical Guide for Applied Research

Sale Price: $44.75*
Retail: $59.95 (25% off!)
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The book, "Focus Groups: A Practical Guide for Applied Research", by Richard A. Krueger (Edition: 4TH 09).


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